Hick’s Law The time it takes to make a decision increases with the number and complexity of choices. More choices result in longer to think about these choices and make a decision. Simplify choices for the user to ensure by breaking complex tasks into smaller steps. Avoid overwhelming users by highlighting recommended options. Understanding Hick’s law means you can design so that more users will visit and stay on your website. Delivering a good user experience requires that first you find out the functionalities that will answer their needs; second, you need to guide them to the specific functions they need most . If users end up stuck in the decision-making process of “what next?”, they may become confused, frustrated, or leave your website. Hick’s Law is a simple idea that says that the more choices you present your users with, the longer it will take them to reach a decision. It’s common sense, but often neglected in the rush to cram too much functionality...
Fitts's Law The time to acquire a target is a function of the distance to and size of the target. This law especially applies to buttons, which the purpose of these elements is to be easy to find and select. Make elements you wish to be easily selectable large and position them close to users. According to this law, fast movements and small targets result in greater error rates, due to the speed-accuracy trade-off. Although multiple variants of Fitts’ law exist, all encompass this idea. Fitts’ law is widely applied in user experience (UX) and user interface (UI) design. For example, this law influenced the convention of making interactive buttons large (especially on finger-operated mobile devices)—smaller buttons are more difficult (and time-consuming) to click. Likewise, the distance between a user’s task/attention area and the task-related button should be kept as short as possible. Although originally developed according to movement in the physical world, in human...